It also involves targeting keywords specific to a certain location and optimizing a website for mobile users, who often search for local businesses while on the go. Stay informed about algorithm updates and shifts in the industry, especially in the context of keyword searches, high-authority websites, local SEO, and YouTube videos. Your adaptability becomes a critical asset as search engines continuously refine their algorithms to cater to users’ evolving preferences.
What are local search and local SEO?
With continuous learning and adjustment, marketers can unearth the potential of this unique search landscape and achieve digital success. Link building in the Yandex realm distinguishes itself distinctly from the practices familiar to those versed in Google SEO. The emphasis here is on the caliber and relevancy of the links rather than sheer quantity. High-quality, contextually relevant links from reputable Russian websites carry substantial weight in Yandex's algorithms.
- While your primary keyword may be “electrician,” search users will also be using various search terms to discover your company’s services in the search results.
- But if it’s Russian speakers you’re after, ignoring Yandex could cost you over 50% potential users.
- Even if you don’t use or pay for the tool, the Ahrefs blog is well worth reading at least semi-regularly.
- Ensure no setting, option, or paragraph - called business attributes - is not left out.
- An often overlooked yet highly effective technique for enhancing local SEO is the implementation of schema markup.
July 2023: All the latest Yandex updates
Link to them from your contact page and fill them with case studies and testimonials from customers in those markets. http://delphi.larsbo.org/user/colonpink2 Your contact page should contain the same information you submitted to Google Business Profile (address, phone number, and hours). It should also contain an email address or contact form for customers who prefer email to voice calls. And the more traffic and engagement you have in Russia, the higher you’ll rank on the first page. But if it’s Russian speakers you’re after, ignoring Yandex could cost you over 50% potential users. The good news is that Yandex and Google are based on very similar SEO principles; there are just a few differences you should keep in mind when trying to get your website to rank in the Yandex search results. But Google is not only looking at mobile payments — it’s now looking at all costs. In 2017, Google partnered with credit card companies to track 70% of all consumer purchases. And in 2019, it was found that Google also keeps track of your other purchases by checking your receipts in Gmail. Google is increasingly looking to bridge the gap between the real world and the online world — especially in the commerce space –, so we can expect more on this front. Google Pay is now only second to Apple Pay and is closely followed by Samsung Pay. Particularly in industries with frequent purchases like supermarkets, coffee shops, and gas stations, the volume of Google Pay transactions could be a reasonable indicator of the offline popularity of a business.